Brands aren’t created.

They’re built.

Who We Are

Branding, meet business.

PHL Branding is a brand-building company. While most firms think “brand” means surface-level changes to messaging and visual identity, we are focused on creating real change throughout the organizations we serve. Ultimately, we believe that our process and approach delivers better outcomes, so that clients don’t just see return on investment —they see return on brand.

How We Do It

We go deeper.
So your business can go further.

PHL has deep expertise in helping organizations align around a core position and message. We don’t stop there, though. We believe that by fusing a brand strategy with deeper business enhancements, we can help organizations to deliver better brand engagement, more sales conversions and, ultimately, more revenue.


Phil Edelstein is the Founder of PHL Branding. He is an expert in building strategic brand alignment across highly complex organizations. He has brought his expertise in market research, brand strategy and marketing planning to bear for the likes of IKEA, Microsoft, Comcast, AmerisourceBergen, Beneficial Bank, Cozen O’Connor and many others.

Phil brings a unique perspective to the agency world, having spent a number of years in his career as the Head of Advertising, Public Relations and Internal Communications at Hartford Funds, the $100 billion mutual fund division of The Hartford Insurance Company. At Hartford Funds, Phil played a key role in the origination and launch of the company’s human-centric investing brand platform, and then led all advertising, public relations and internal communications in service of the brand.

Phil currently resides in Philadelphia with his wife, Farrell, and daughter, Margot.

Past Experience

Here’s a sample of some of the brands we’ve worked with throughout our careers.

Let's Talk. / [email protected]

Sign up for monthly perspectives from PHL Branding.